The Feud label was founded in 2007 in London. Paying homage to the infamous London fashion scene its inspiration was taken from the city's many facades. Initially a women's footwear brand, the success within the independent sector led to the launch of the mens footwear in 2009. A combination of high quality craftmanship, unique design detailing and innovative washing techniques has secured Feud as an aspirational brand within the UK and European market. The signature style of vintage meets contemporary has attracted a celebrity following as well as press coverage on TV, in print and online.
